ASUG - MEMBERSHIP MARKETING SPECIALIST

March 2020 - July 2021

Wrote, implemented, managed, and reported on 15+ B2B membership and B2C Executive Network campaigns
Project managed the execution of campaigns, including building HubSpot emails, developing creative assets, paid social, organic social and landing pages
Collaborated on two renewals campaigns that increased customer renewals by 5% over two years
Assisted with the creation of 5+ downloadable pieces of content for acquisition campaigns
Lead marketing efforts for our Executive Network by expanding the value proposition and hosting virtual roundtables and summits with cross-functional teams
Wrote and presented marketing briefs for internal stakeholders to understand the goals, business objectives and criteria to develop creative collateral and campaign tactics
Created customer journeys to engage our members with our network at different touchpoints
Developed exclusive and educational member experiences at ASUG virtual events by creating targeted and engaging marketing campaigns with the events team
Presented event and organizational content in meaningful ways for prospects
Temporarily created and posted engaging social media content, pulled metrics via Sprout Social

HBP CREATIVE - FREELANCE WRITER AND MARKETER

December 2018 - Present

Research and write 10+ blogs or services pages per month
Develop content and social media calendars for brand awareness and prospecting
Design graphics, marketing and sales collateral, and other types of visual content via Canva
Execute the implementation of HubSpot to become the new tool for Marketing, Sales, and Customer service
Write, build, and select the right target audience for MailChimp email campaigns to drive event registrations and prospecting
Ensure that all content is optimized for SEO by utilizing SEMrush, MOZ and Yoast SEO

January 2018 - March 2020

Established and achieved 180% of 2018 and 190% of 2019 self-directed quotas for new households added per year
Coordinated prospective member process with Clergy, Director of Education and Family Engagement and Lay Leadership to ensure that prospective and new members have the best experience possible
Created and implemented strategies to effectively market programs to congregants and the greater Jewish community
Developed and executed the social media strategy by designing all flyers, Facebook and Instagram images and updated website sliders for every congregation event and program
Planned and executed targeted and congregation-wide events to engage members and the greater BHBE community
Served as the staff liaison for six board committees
Executed a range of fundraising strategies for different initiatives

November 2015 - April 2018

Coordinated selective admissions process for the #1 Business Analytics program in the nation
Collaborated with Marshall Salesforce lead and Huron Management Consultant team to design and implement a CRM dashboard for admissions, alumni and partner relations across all specialized graduate business programs
Managed program budget of $200,000-$350,000 and coordinated with the Director of Financial Planning and Management
Maintained program website per USC brand protocols
Planned 15+ academic, social, and professional events annually for 10-1,300 attendees to engage industry and administration
Coached 179 students through registration process, provided academic advising, and monitored degree progress to maintain 100% retention
Participated on Admissions committee with Academic Director and professors to advocate for applicants
Ensured that program operations ran efficiently by coordinating opinions of multiple stakeholders
Onboarded new staff by collaborating with HR and supervised three part-time Student Workers

March 2014 - November 2015

Coordinated selective admissions process for the #1 Business Analytics program in the nation
Implemented a system for managing correspondence with and tracking data on over 4,000 prospective students since 2014

July 2015 - September 2017

Developed and managed new Facebook and LinkedIn pages to establish a social media presence
Wrote press releases and designed marketing materials for educational, advocacy and fundraising purposes

Career Milestones